Our faculty have worked with major PR firms, government agencies, and global corporations. They bring that experience into the classroom to expand your learning experience and help you reach your career goals.

Adjunct faculty, guest lecturers, and alumni include top speechwriters, press secretaries, media strategists, Hollywood agents, public diplomacy experts, and advertising and PR executives. Our distinguished full-time faculty includes scholars and practitioners in the field who are ready to share their knowledge and real-world expertise.

Within the program, you can earn industry-recognized certifications in

• Meltwater
  • Once you are certified, you have the unique opportunity to gain access to Meltwater’s dashboard which is used by many strategic communication professionals to help analyze conversations, follow trends, and build brand value.
• Hootsuite
  • You will have free access to Hootsuite Academy’s courseware for the Hootsuite platform, Which includes, but is not limited to:
    • Hootsuite Platform Certification ($99 value)
    • Social Marketing Course ($199 value)
    • Social Marketing Certification ($199 value)
       
• Google Analytics
  • Gain an understanding of how to effectively read website data and report on what your audience finds valuable.

Over the course of this master’s program, you will:

• Create strategic communication campaigns
• Develop a professional writing portfolio with traditional and digital media samples
• Use quantitative and qualitative research to define content, purpose, and target audience
• Tell compelling stories through creative messaging and understanding the key factors in persuasive communication
• Learn to integrate digital and social media strategies and tactics with traditional methods
• Use metrics to track and evaluate campaign performance
• Understand and explore international approaches to communication, including public diplomacy and cross-cultural communication
• Examine crisis communication messaging and decision-making