Erin Fernandez, Communications and Grassroots Strategist 

Erin Fernandez spoke at the launch of WeLead2025 on brand development. She is an industry expert in millennial political engagement as a direct result of her experience as a fundraiser, communications expert, and grassroots advocacy professional. With over 15 years of communication experience and nearly 10 years focused on political and issues advocacy, Fernandez currently serves as the Digital Communications Manager at the Children's Hospital Association (CHA) where she works closely with the Federal Affairs, Public Policy and Corporate Communications teams to amplify and advance CHA’s advocacy goals.

Fernandez has also worked with local small businesses to trade associations, raised over $17 million for various campaigns, developed a program to engage the next generation of political advocates, and executed processes to ensure PAC compliance and growth. She believes it is important to encourage Gen Z and Millennial participation in shaping a better government which allows its people to thrive in an economy that works for everyone.

Prior to consulting, she was the Senior PAC Specialist and the NextGen Program Manager for the National Automobile Dealers Association (NADA). Erin built NADA's NextGen Program and NADA PAC's NextGen Leadership Club from the ground up, thus engaging and encouraging young dealers, successors and managers to have a stake in the political future of the retail automotive industry. Fernandez earned a Master’s degree in Political Management from George Washington University and a Bachelor of Arts degree in Communication from the University of South Florida.